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Effects of Consumer Propensity and Brand Attitude on
Brand Extension
Assessment: Focused on Easy Mobile Payment Services
Seung Sin Lee, Hai Bo Lin, Kyoung Young Kim, Jiang Chuan Yu, Young Hee Lee
Fam. Environ. Res.
2017;55(4):399-417. Published online August 21, 2017
DOI:
https://doi.org/10.6115/fer.2017.029
The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion
Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc.
2012;50(6):33-42. Published online October 30, 2012
DOI:
https://doi.org/10.6115/khea.2012.50.6.033
Cited By 2
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