Comparison of the Purchase Criteria and Fashion Information Sources for the Middle-aged and Elderly Women's Fashion Markets Segmented Based on Benefits Sought

Original Article

Journal of the Korean Home Economics Association 2007;45(5):39-49.

의복추구혜택에 따른 중,노년기 여성 세분시장의 구매기준 및 패션정보원 비교분석

Lee, Jin-Hwa, Kim, Chil-Soon

Department of Clothing & Textiles, Pusan National University, Department of Textile & Clothing Design, Kyung Hee University

Keywords: 중, 노년기 여성, middle-aged and elderly women, 시장세분화, market segmentation, 추구혜택, benefit sought, 구매기준, purchase criteria, 패션정보원, fashion information sources