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Journal of the Korean Home Economics Association 2008;46(5):1-8.
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| 광고매체와 패션브랜드의 이미지 일치성에 따른 광고효과 연구: 버스승차대의 의류, 화장품 쉘터광고를 중심으로 |
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| Advertising Effect of Advertising Channels and Image Congruence in fashion Brand : Fashion & Cosmetics of Bus Stop Shelter Advertisement |
| Lee, Seung-Hee, Lee, Eun-Ok |
| (Formal) Department of Clothing & Textiles, Sungshin Women's University, Department of Clothing & Textiles, Sungshin Women's University |
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| Keywords:
버스 승차대 광고, Bus stop shelter advertisement, 광고 태도, Advertisement attitude, 브랜드태도, Brand attitude, 구매의도, Purchasing intention |
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