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Journal of the Korean Home Economics Association 2008;46(7):35-45.
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| 화장품 광고이미지와 자아이미지의 일치성이 소비자 태도에 미치는 영향 |
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| The Effects of the Congruence between Cosmetic Advertising Image and Self-Image on Consumer Attitudes |
| Choi, Jung-Sun, Jeon, Jung-Ok |
| Department of Beauty Design, Teakyeung College, Division of Business Administration, Pukyong National University |
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| Keywords:
일치성, Congruence, 화장품 광고이미지, Cosmetic Advertising Image, 자아이미지, Self-Image, 소비자태도, Consumer Attitudes |
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