Department of Beauty Design, International University of Korea
Corresponding Author:
Eun-Sil Lee ,Tel: +82-55-751-8435, Fax: +82-55-751-8439, Email: hong5lee5@iuk.ac.kr
Received: April 1, 2011; Revised: April 6, 2011 Accepted: June 17, 2011.
ABSTRACT
The purpose of this study was to investigate the influence of perception of physical attractiveness and demographic variables on health promoting behavior and appearance management behavior. This study used a questionnaire. The participants were 325 adult women. The results were as follows. As they were younger, their perception of physical attractiveness was more positive, and they were a tendency to manage their appearance with clothing, makeup, skin care, and hair style more active. As they were older, they perceived higher in the mental and physical health promoting behavior. The higher perception of physical attractiveness people had, the higher awareness of mental health promoting behavior they had. Finally, appearance management behaviors such as clothing, cosmetics, and body care were found to have a positive effect on physical health promoting behavior.
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