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J. Korean Home Econ. Assoc > Volume 49(10); 2011 > Article
Journal of the Korean Home Economics Association 2011;49(10):49-56. doi: https://doi.org/10.6115/khea.2011.49.10.049
A Survey on the Brand School Uniforms for High School Girl's and Comparative Analysis on Their Size System of Brand Uniform
Kyounghee Shin, Chuyeon Suh
Department of Fashion Design, Dong-A University
Corresponding Author: Chuyeon Suh ,Tel: +82-51-200-7336, Fax: +82-51-200-7335, Email: chuyeon@dau.ac.kr
Received: August 31, 2011; Revised: September 7, 2011   Accepted: November 1, 2011.
ABSTRACT
The purpose of this study is to research the difference between the size suggested by brand uniforms and the size suitable for high school girls. We compared and analyzed the size system of brand uniforms after researching the wearing conditions of uniforms of 4 brands (A, B, C, D) in order to establish a size system of brand uniforms that fits different body types of teenagers. First, we conduct research on the actual condition of brand uniforms worn by high school girls, and investigate unsatisfactory factors and problems. Second, we actually measure the uniform size of each brand and analyze measurement differences between each brand. Our results show each brand uniform has different size specifications and the importance of appropriate size specification is greater as students select uniform based on design and brand awareness rather than body size. Compared with the average body size the skirt and especially the blouse is much smaller with no extra room compared with standard size 85 blouses and size 71 skirts. Therefore, the adjustment of size specification is needed in brand school uniforms. However, a larger scale investigation is needed as this study was conducted with a limited sample size.
Keywords: brand uniform, wearing status, modification status, satisfaction, size system of brand uniform
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