| The Influence of Juvenile Self-Efficacy on the Consumption Behavior and the Learning Effects of the Unit ‘Consumption Life’ |
| Eun-Hee Park |
| Department of Clothing & Textiles, Kyungbook National University |
| Corresponding Author:
Eun-Hee Park ,Tel: +82-53-950-6220, Fax: +82-53-950-6219, Email: parkh1987@hanmail.net |
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Received: March 28, 2012; Revised: June 8, 2012 Accepted: August 5, 2012. |
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| ABSTRACT |
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The purpose of this study was to identify the factor structure of self-efficacy, consumer behavior, and the learning effects of the unit ‘Consumption Life’ and to study the effects of self-efficacy on the consumer behavior, and the learning effects of the unit ‘Consumption Life’. Questionnaires were administered to 370 female middle school students living in the Metropolitan City of Daegu. The data was analyzed by using the frequency, descriptive statistics, factor analysis, reliability analysis, multiple regression, and t-test. The findings are as follow. Self-efficacy was composed of five factors such as the capability in work performance, rational performance, fear, anxiety, and the ability to challenge oneself. Consumer behavior was composed of five factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance, and the products/information exchange. The learning effects of the unit ‘Consumption Life’ was composed of two factors in the economical consumption, and rational consumption. The effects of consumer behavior and the learning effects of the unit ‘Consumption Life’ on each of the self-efficacy factors like the capability in work performance, rational performance, fear, anxiety, the ability to challenge oneself were explained by factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance and products/information exchange, and economical consumption and rational consumption. |
| Keywords:
self-efficacy, consumer behavior, learning effect of the unit ‘consumption life’ |
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