Journal of the Korean Home Economics Association 1989;27(4):105-122.
논문편 : 어머니의 소비자사회화수준이 자녀의 소비자기능에 미치는 영향에 관한 연구
문숙재
이화여자대학교 가정대학 가정관리학과
A Study on the Mothers' Level of Consumer Socialization Influencing the Children's Level of Consumer Skills
문숙재
ABSTRACT
The purpose of this study is to provide the basic data to analyze the importance of family as the consumer socialization agents influencing consumer socialization and to enhance the adolescent children's level of consumer skill. The summary of research results is as follows: 1. There were significant differences in the mothers' level of consumer socialization according to the age, education level, consumer attitude, children's grade. 2. The factors showing significant relations to children's level of consumer skills were found to be children's sex, their grade, mother's age and their consumer attitude. The similar results were found for the various aspects of consumer skills. 3. Both the mother's level of consumer socialization with respect to themselves and with respect to children were found to be positivily correlated to children's level of consumer skills. 4. The result of analyzing the independent contribution of the factors in affecting the childern's level of consumer skills is that in order of increasing contribution the factors are the mother's level of consumer socialization with respect to children, children's grade, their sex, the mother's age. 5. The mother's level of consumer socialization with respect to themselves and with respect to children were found to be considerably influenced by demographics and socio-psychological variables. And it was confirmed that the mother's level of consumer socialization has causal relations to children's level of consumer skills.
PDF Links
Full text via DOI 
Download Citation 
Supplement 
