Journal of the Korean Home Economics Association 1991;29(1):159-176.
논문편 : 소비자정보요구와 관련요인 연구
이은희
배재대학 가정교육과
A Study on Consumer Information Needs and the Related Factors
이은희
ABSTRACT
The purpose of this study is to assess the Consumer Information Needs and the Related Factors. For this purpose, a suvey was conducted using questionnaires. The data used in this study include 535 consumers who live in Daijon. Major findings are as follows : First, the overall level of Consumer Information Needs was relatively high. This implies that more Consumer Information should be provided to consumers. Second, each level of need for Consumer Information content was very high except for one subject area(information of existence of brands in market). Third, in methods of consumer information acquisition, consumer wants to examine goods by oneself and to use his own experience and knowledge. Consumer did not want clerks' advices.
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