| 청소년 소비자의 합리적 소비생활과 상표지향성에 관한 연구 |
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| Rational Consumption Life and Brand Orientation of Adolescent Consumers |
| Kim, Si-Wuel, Roh, Young-Lae |
| Department of Consumer Information Science, Konkuk University |
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| Keywords:
상표지향성, brand orientation, 합리적 소비생활, rational consumption Life, 소비자사회화, consumer socialization, 소비자교육, consumer education |
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